From its inception, the brand — founded by former Columbia graduate school classmates Tianjiao Saikhantal Yu and Lu Xiong — has tapped into the fashion world and invited aesthetes the opportunity to customize and realize their own unique bedroom palette. They’ve collaborated — and plan to continue doing so — with interior designer and Au Fudge co-founder Estee Stanley and her Hancock Design partner Brigette Romanek (together they count such fans as Patrick Dempsey, Chris Evans, Ellen Pompeo and Lea Michele), who "dressed" a trio of beds for their first look book. Says Yu, "We were so glad to find that Estee is deeply interested in our brand and thinks Flaneur is a great match. Everything was like magic and went incredibly well. She has many splendid ideas about the colors and mix-and-matches and helped us finalize three settings — Bohemian, Modern and Grayscale — to shoot." It’s not hard to get inspired by the possibilities, and by Stanley and Romanek’s color schemes, which boldly combine hues like gold, dusty pink and deep celestial blue, or layer cypress green with barely-there mauve. Customers can pinpoint a Pantone shade for their order or shop from the art-inspired collections online. They’ve even had some send in an object to match exactly. "Bedding, more than anything, is the most personal statement for the most personal space in the world," says Yu. "You’re always changing — your mood, your life events, your job, your seasons, your favorite book, your wall paint," she says.
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